Tuesday, December 31, 2019

Analysis Of Sonic Devices By William Blake And...

Sonic devices can be defined as deliberate alterations made in poems that affect the sound quality of the poem for emphasis or seizing the attention of the readers. Sonic techniques can also be used for vivid description (Golston). For instance, onomatopoeia is a technique that mimics the sound created by another object. This is to help the reader create a mental picture of what the poet is trying to describe. Sonic techniques mark the rhythm in a piece. The combination of alliteration, repetition, consonance, assonance, and meter, cumulatively build the rhythmic tone of a poem. This paper seeks to highlight these techniques, and their applications in the works of two prolific poets of their time; William Blake and Langston Hughes. Analysis Blake and Hughes are significantly different. They came from different eras and wrote about diverse themes. This may be attributed to the fact that they are from dissimilar ethnic backgrounds. Hughes is African American while Blake is British. This ominously sets them apart as they experienced different ways of life. Conversely, these two poets share the use of sonic techniques in their work. Once again art has brought together people from different parts of the world. The first and arguably the most mutual sonic device employed by both poets is alliteration. This is the repetition of initial sounds at short intervals or in adjoining words. Alliteration is employed for emphasis and rhyme. In Langston Hughes Theme for English B, the

Sunday, December 22, 2019

The Mass Of Broadcast Journalism - 1142 Words

Many aspiring Mass Communications majors find themselves intrigued and hopeful by the medium of Broadcast Journalism. Young students imagine themselves on television speaking to the public about the everyday happenings around the community. However, as other growing mediums emerge, Broadcast Journalism is a dwindling in viewership, especially with the younger generation. For my field research, I had the pleasure of interviewing Christian Schaffer. The newest co-anchor of Good Morning Maryland on ABC-2 News in Baltimore. Broadcast news is a medium that is thrilling, exciting, and fast paced. Schaffer took time out of his action filled day to allow me to interview him and get inside his everyday world of reporting and action. Schaffer’s†¦show more content†¦When everything is finished for the day he usually heads home to rest before starting his 3am shift the next morning. Schaffer graduated from Richmond University over twenty years ago with a bachelor in Journalism. He then started as a news producer in Richmond, Virginia and moved to Greensboro, North Carolina and Boston, Massachusetts the following ten years. During this time, he also finished his Masters in Broadcast Journalism at Boston University. Schaffer’s first on-camera reporting job occurred in Harrisburg, Pennsylvania at WHP-TV CBS which set the basis for what he enjoys doing the most in journalism. Ten years ago, Schaffer landed a job reporting in Baltimore at ABC-2 News and then six months ago took over as the co-anchor of the morning news this year. When the internal job posting opened, Schaffer used his time with the company and sought after the co-anchor position. He went through a series of â€Å"try outs† for a few months before being offered a three-year contract as the Good Morning Maryland ABC-2 News co-anchor. Schaffer enjoyed being behind the scenes as a reporter but found a new passion for on air broadcast. After initially being nervous about being on the spot as a news anchor, he quickly let it go so he could develop his on-air charisma to fit with ABC-2 News. The E.W. Scripps Company owns ABC-2 News andShow MoreRelatedMahatma Gandhi as a Mass Communicator1660 Words   |  7 PagesIntroduction In the contemporary media world, where the advertorials probably bear more importance than the editorials, I believe it should be interesting to know how the Father of our Nation, Mahatma Gandhi, contributed to the fields of journalism and mass communication. An effective communicator, Gandhi was fearless and eloquent with his words. He reached out to millions of people and convinced them of his cause. According to Chalapathi Raju, an eminent editor, Gandhi was probably the greatestRead MoreGood Night And Good Luck : A Cultural Impact1503 Words   |  7 PagesGood Night and Good Luck: A Cultural Impact In the world of Good Night and Good Luck broadcast journalism was in it’s infancy, television had seeped into the homes and lives of the public, and Americans lived in fear of an invasion of the red. This isn’t too different from our world today: instant-access journalism is on the rise, the internet has captured our lives, and Americans live in fear of an invasion of foreigners. George Clooney’s film has a remarkable timelessness to it, which goes farRead MoreThe Rise And Fall Of Traditional Journalism1283 Words   |  6 PagesJournalism is gathering, processing, and dissemination of news, and information related to news, to an audience. 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Additionally, its history analyzes the structure of worldwide and national positions as well as their cultures. It defines the history of media and incorporates the history of broadcast, and computer technology along with newspapers and other media outlets. The history of journalism is also important because it allows journalist to learn from some of the most influentialRead MoreThe Media And Its Influence On Politics1643 Words   |  7 PagesIn a reasonable world we expect that all sources of media will gather different acts and situations and broadcast it fairly, and responsively. Each individual relies on the media in order to receive information daily. The question raised in this essay is â€Å" Has the media shown news accurately, fairly or even completely?† And â€Å"How has it brought down the economy†. Throughout this essay I will look into the media and its influences that it has on politics, Its Government and the economy that surroundsRead MoreThe National Mass News Media911 Words   |  4 Pages1. The national mass news media, including broadcast networks and newspapers, are increasingly unable to fulfill their traditional roles as government watchdogs because neither broadcast networks nor newspapers have as great as a reach. Before cable and the Internet, the president reached the national public through national media, which desired to appeal to audiences covering the partisan divide. The major media outlets controlled the flow of news from Washington and the president’s access to what

Saturday, December 14, 2019

Stefan’s Diaries Bloodlust Chapter 5~6 Free Essays

Chapter 5 A day later, the train screeched to a stop. â€Å"Baton Rouge!† a conductor called in the distance. We were getting closer to New Orleans, but the time was creeping by far too slowly for my liking. We will write a custom essay sample on Stefan’s Diaries: Bloodlust Chapter 5~6 or any similar topic only for you Order Now I flattened my back against the wall of the car, noticing passengers hastily packing up their belonging as they prepared to vacate their quarters, when my eye fell upon a green ticket, emblazoned with a large boot print. I knelt down and picked it up.Mr. Remy Picard, Richmond to New Orleans. I tucked it into my pocket and jauntily walked back through the train, until I felt someone gazing at me curiously. I turned around. Two sisters were smiling at me through the window of a private compartment, their expressions bemused. One was working on a piece of needlepoint, the other writing in a leather-bound diary. They were being watched with hawk-like intensity by a short, plump woman in her sixties, clad in all black, most likely their aunt or guardian. I opened the door. â€Å"Sir?† the woman said, turning toward me. I locked my gaze onto her watery blue eyes. â€Å"I believe you left something in the dining car,† I said. â€Å"Something you need.† I continued, copying Damons low, steady voice. Her eyes shifted, but I sensed that this was different from the way the conductor had responded to my words. When Id tried to compel the conductor, it was as if my thoughts had collided with steel; here, it was as though my thoughts were breaking through fog. She cocked her head, clearly listening. â€Å"I left something † She trailed off, sounding confused. But I could sense something in my brain, a sort of melding of our minds, and I knew she wouldnt fight me. Immediately, the woman shifted her bulk and stood up from her seat. â€Å"Why, ah, I believe I did,† she said, turning on her heel and walking back down the hall without a backward glance. The metallic door of the car closed with a click, and I pulled the heavy navy curtains over the little window to the aisle. â€Å"Nice to make your acquaintance,† I said as I bowed to the two girls. â€Å"My name is Remy Picard,† I said, surreptitiously gazing down at the ticket poking out of my breast pocket. â€Å"Remy,† the taller girl repeated quietly, as if committing my name to memory. I felt my fangs throb against my gums. I was so hungry, and she was so exquisite I mashed my lips together and forced myself to stand still.Not yet. â€Å"Finally! Aunt Minnies never left us alone!† the older girl said. She looked to be about sixteen. â€Å"She thinks we arent to be trusted.† â€Å"Arent you now?† I teased, easing into the flirtation as the compliments and responses volleyed back and forth. As a human, I would have hoped such an exchange would end with a squeeze of the hand or a brush of lips against a cheek. Now, all I could think of was the blood coursing through the girls veins. I sat down next to the older girl, the younger ones eyes searching me curiously. She smelled like gardenias and bread just out of the oven. Her sister–they must have been sisters, with the same tawny brown hair and darting blue eyes–smelled richer, like nutmeg and freshly fallen leaves. â€Å"Im Lavinia, and this is Sarah Jane. Were going to move to New Orleans,† the one girl said, putting her needlepoint down on her lap. â€Å"Do you know it? Im worried Ill miss Richmond horribly,† she said plaintively. â€Å"Our papa died,† Sarah Jane added, her lower lip trembling. I nodded, running my tongue along my teeth, feeling my fangs. Lavinias heart was beating far faster than her sisters. â€Å"Aunt Minnie wants to marry me off. Will you tell me whats it like, Remy?† Lavinia pointed to the ring on my fourth finger. Little did she know that the ring had nothing to do with marriage and everything to do with being able to hunt girls like her in broad daylight. â€Å"Being married is lovely, if you meet the right man. Do you think youll meet the right man?† I asked, staring into her eyes. â€Å"I I dont know. I suppose if hes anything like you, then I should count myself lucky.† Her breath was hot on my cheek, and I knew that I couldnt control myself for much longer. â€Å"Sarah Jane, I bet your auntie needs some help,† I said, glancing into Sarah Janes blue eyes. She paused for a moment, then excused herself and went to find her aunt. I had no idea if I was compelling her or if she was simply following my orders, because she was a child and I was an adult. â€Å"Oh, youre wicked, arent you?† Lavinia asked, her eyes flashing as she smiled at me. â€Å"Yes,† I said brusquely. â€Å"Yes, I am wicked, my dear.† I bared my teeth, watching with great satisfaction as her eyes widened with horror. The best part of feeding was the anticipation, seeing my victim trembling, helpless,mine. I slowly leaned in, savoring the moment. My lips grazed her soft skin. â€Å"No!† she gasped. â€Å"Shhh,† I whispered, pulling her closer and allowing my teeth to touch her skin, subtly at first, then more insistently, until I sank my teeth into her neck. Her moans became screams, and I held my hand over her mouth to silence her as I sucked the sweet liquid into my mouth. She groaned slightly, but soon her sighs turned into kittenish mews. â€Å"New Orleans, next stop!† the conductor yelled, breaking my reverie. I glanced out the window. The sun was sinking low into the sky, and Lavinias nearly dead body felt heavy in my arms. Outside the window, New Orleans rose up as if in a dream, and I could see the ocean continuing on and on forever. It was like my life was destined to be: never-ending years, never-ending feedings, never-ending pretty girls with sweet sighs and sweeter blood. â€Å"Forever panting, and forever young,† I whispered, pleased at how well the lines from the poet Keats suited my new life. â€Å"Sir!† The conductor knocked on the door. I strode out of the compartment, wiping my mouth with the back of my hand. He was the same conductor whod stopped Damon and me just outside Mystic Falls, and I saw suspicion flash across his face. â€Å"Were in New Orleans, then?† I asked, the taste of Lavinias blood in the back of my throat. The ginger-haired conductor nodded. â€Å"And the ladies? Theyre aware?† â€Å"Oh yes, theyre aware,† I said, not breaking my gaze as I slipped my ticket out of my pocket. â€Å"But they asked not to be disturbed. And I ask not to be disturbed, too. Youve never seen me. Youve never been by this compartment. Later, if anyone asks, you say there may have been some thieves who got on the train outside Richmond. They looked suspicious. Union soldiers,† I invented. â€Å"Union soldiers?† the conductor repeated, clearly confused. I sighed. Until I had compelling under control, Id have to resort to a more permanent style of memory erasing. In a flash I grabbed the conductor by the neck and snapped it as easily as if it were a sweet pea. Then I threw him into the compartment with Lavinia and shut the door behind me. â€Å"Yes, Union soldiers always do make a bloody mess of things, dont they?† I asked rhetorically. Then, whistling the whole way, I went to collect Damon from the gentlemens club car. Chapter 6 Damon was slumped right where Id left him, an untouched whiskey glass sweating on the oak table in front of him. â€Å"Come on,† I said roughly, yanking Damon up by the arm. The train was slowing, and all around us passengers were gathering their belongings and lining up behind a conductor who stood in front of the black iron doors to the outside world. But since we were unencumbered by possessions and blessed with strength, I knew our best bet was to exit the train the same way wed entered: by jumping off the back of the caboose. I wanted us both to be long gone before anyone noticed anything was amiss. â€Å"You look well,brother.† His tone was light, but the chalkiness of his skin and the purpling beneath his eyes gave away just how truly tired and hungry he was. For an instant, I wished Id left some of Lavinia for him, but quickly brushed aside the thought. I had to take a firm hand. That was how Father used to train the horses. Denying them food until they finally stopped yanking on the reins and submitted to being ridden. It was the same with Damon. He needed to be broken. â€Å"One of us has to maintain our strength,† I told Damon, my back to him as I led the way to the last car of the train. The train was still creeping along, the wheels scraping against the iron lengths of track. We didnt have much time. We scrambled back through the sooty coal to the door, which I pulled open easily. â€Å"On three! One Two † I grabbed his wrist and jumped. Both of our knees hit the hard dirt below with a thud. â€Å"Always have to show off, dont you, brother?† Damon said, wincing. I noticed his trousers had been torn at the knees from the fall, and his hands were pockmarked with gravel. I was untouched, except for a scrape on my elbow. â€Å"You should have fed.† I shrugged. The whistle of the train shrieked, and I took in the sights. We were on the edge of New Orleans, a bustling city filled with smoke and an aroma like a combination of butter and firewood and murky water. It was far bigger than Richmond, which had been the largest city Id ever known. But there was something else, a sense of danger that filled the air. I grinned. Here was a city we could disappear in. I began walking toward town at the superhuman speed I still hadnt gotten used to, Damon trailing behind me, his footfalls loud and clumsy, but steady. We made our way down Garden Street, clearly a main artery of the city. Surrounding us were rows of homes, as neat and colorful as dollhouses. The air was soupy and humid, and voices speaking French, English, and languages Id never heard created a patchwork of sound. Left and right, I could see alleyways leading down to the water, and rows of vendors were set up on the sidewalks, selling everything from freshly caught turtles to precious stones imported from Africa. Even the presence of blue-coated Union soldiers on every street corner, their muskets at their hips, seemed somehow festive. It was a carnival in every sense of the word, the type of scene Damon would have loved when we were human. I turned to look over my shoulder. Sure enough, Damons lips were curved in a slight smile, his eyes glowing in a way I hadnt seen in what felt like ages. We were in this adventure together, and now, away from memories of Katherine and Fathers remains and Veritas, maybe Damon could finally accept and embrace who he was. â€Å"Remember when we said wed travel the world?† I asked, turning toward him. â€Å"This is our world now.† Damon nodded slightly. â€Å"Katherine told me about New Orleans. She once lived here.† â€Å"And if she were here, shed want you to make this town your own–to live here, be here, to take your fill and make your place in the world.† â€Å"Always the poet.† Damon smirked, but he continued to follow me. â€Å"Perhaps, but its true. All of this is ours,† I said encouragingly, spreading my hands wide. Damon took a moment to consider my words and simply said, â€Å"All right, then.† â€Å"All right?† I repeated, hardly hoping to believe it. It was the first time hed glanced into my eyes since our fight at the quarry. â€Å"Yes. Im following you.† He turned in a citcle, pointing to the various buildings. â€Å"So, where do we stay? What do we do? Show me this brave new world.† Damons lips twisted into a smile, and I couldnt tell whether he was mocking me or was speaking in earnest. I chose to believe the latter. I sniffed the air and immediately caught a whiff of lemon and ginger.Katherine.Damons shoulders stiffened; he must have smelled it, too. Wordlessly, both of us spun on our heels and walked down an unmarked alleyway, following a woman wearing a satin lilac dress, a large sunbonnet on top of her dark curls. â€Å"Maam!† I called. She turned around. Her white cheeks were heavily rouged and her eyes ringed with kohl. She looked to be in her thirties, and already worry lines creased her fair forehead. Her hair fell in tendrils around her face, and her dress was cut low, revealing far too much of her freckled bosom than was strictly decorous. I knew instantly she was a scarlet woman, one wed whisper about as boys and point to when we were in the tavern in Mystic Falls. â€Å"You boys lookin for a good time?† she said languidly, her gaze flicking from me to Damon, then back again. She wasnt Katherine, not even close, but I could see a flicker in Damons eyes. â€Å"I don’t think finding a place to stay will be a problem,† I whispered under my breath. â€Å"Don’t kill her,† Damon whispered back, his jaw barely moving. â€Å"Come with me. I have some gals whod love to meet you. You seem like the type of boys who need adventure. That right?† She winked. A storm was brewing, and I could vaguely hear thunderclaps in the far distance. â€Å"Were always looking for an adventure with a pretty lady,† I said. Out of the corner of my eye, I saw Damon tighten his jaw, and I knew he was fighting the urge to feed.Don’t fight it, I thought, fervently hoping Damon would drink as we followed her along the cobblestone streets. â€Å"Were right here,† she said, using a large key to unlock the wrought-iron door of a periwinkle blue mansion at the end of a cul-de-sac. The house was well kept, but the buildings on either side seemed abandoned, with chipping paint and gardens overflowing with weeds. I could hear the jaunty sound of a piano playing within. â€Å"Its my boardinghouse, Miss Mollys. Except, of course, at this boardinghouse we show you sometruehospitality, if thats what youre in the mood for,† she said, batting her long eyelashes. â€Å"Coming?† â€Å"Yes, maam.† I pushed Damon through the doorway, then locked the door behind us. How to cite Stefan’s Diaries: Bloodlust Chapter 5~6, Essay examples

Friday, December 6, 2019

Exploring Ethics in Business Networks †Free Samples to Students

Question: Discuss about the Exploring Ethics in Business Networks. Answer: Introduction: Every manager needs to undertake an important role in the organisations so that they can help it to attain success. In the words of Holden, Linnerud and Banister (2017), managers play various roles in an organisation. In an organisation like Coles, one such role played by a manager is that of being a leader. Coles is a supermarket store located in Melbourne Australia. It is a subsidiary of Wesfarmers and was established in 1914 (Coles.com.au. 2018). At the same time, other roles include the monitoring, spokesperson and entrepreneurial that can help managers to adapt to the various challenges they face in the organisation. The challenges faced by the managers of Coles include the satisfaction of the employees, threat from the competitors and other external environmental factors such as changes in the political and economic level of a country. As observed by Le Blanc (2015) the challenges present itself in the form of threats that can disrupt the organisation and cause loss of productivity of Coles. Motivating employee can be a challenge for the managers as every employee have different needs and preferences. Hence, every employee needs to be satisfied so that managers can get the required cooperation and support from the employees. Therefore, the functions of the managers can be discussed so that the challenges can be mitigated. One of the most important functions of a manager is the ability to plan effectively. Every manager needs to ensure that a proper planning is done by taking into consideration the factors that affect the environment. This particular function helps in setting out a blueprint based on which the goals of Coles can be achieved. Other functions include organising, staffing, leading and controlling the employees so that effective results can be obtained. However, risks can be involved while carrying out the functions that may affect the organisations. According to Charles Jr, Schmidheiny and Watts (2017), the risks faced by the managers of Coles can be from the external as well as the internal environment. For example, improper planning of the strategies may cause risk factors, as the strategies cannot be applied effectively. Hence, the risk of losing a competitive advantage exists. Along with this, the biggest risk that managers face is the crisis in the economic factors. Without proper support from the economy, an organisation faces the risk of a low purchasing power of customers. Impact of value, ethics and diversity in organisations According to Carley and Christie (2017), the value of an organisation signifies the extent to which organisations tend to present itself in the market. The value of Coles upholds the manner in which the duty of the organisation is undertaken. Every organisation need to collaborate with the culture and value of the place in which it functions. The functioning of the organisation signifies the value it needs to develop and follow so that it can conduct its functions in an effective manner. Therefore, the values of Coles define the manner in which it presents and conducts itself in the business market of Australia. At the same time, it can be said that Coles need to be ethical while continuing its business. The ethical factors include providing proper and fair employment opportunities to people and treating them without in a kind manner. Ethical issues in an organisation include abstaining from any type of abuses on the employees. Proper maintaining of the laws of a country need to be upheld so that the organisations can function properly (Pearce 2014). It has been seen that every organisation need to display the ethical rules and policies so that it can protect the employees from any violation. The ethical considerations in an organisation are important as an organisation consist of various people from different backgrounds. The diversity in the organisations such as Coles can help it to prolong its business in different cultures. According to Galegher, Kraut and Egido (2014), the presence of people of a different culture and ethnic background provides organisations with an opportunity to learn about the culture that is present in other countries. This can help during its expansion in that country and thereby enhance its reputation. The decision-making capability of an organisation also improves as various opinions are obtained that help in creating uniqueness in the organisations. Thus, after analysing the effectiveness of ethics, values and diversity, it can be said that the roles, behaviours and performance of the managers can also be pointed out. The managers of Coles need to provide flexibility in the thought process and ensure that every employee follows the ethics involved in the organisations. During decision-making, the managers need to include the employees from the various cultures so that uniqueness of the business can be maintained. Apart from this, the managers need to ensure that the organisational values display the contents of the organisation and the beliefs it has while continuing its business. Method of working together Teamwork is one of the most important aspects that can help an organisation to succeed (Gargiulo et al. 2015). Without teamwork, an organisation cannot expect to continue its good work and thereby the productivity may be hampered. In an organisation with diverse teams, it is necessary that the employees work together to ensure that the goals of the organisation, as well as the team, are achieved. Research from the use of quantitative method indicates that teamwork can be maintained by effectively applying the model proposed by Tuckman. Tuckmans team management model indicates that every team goes through several processes that bring about ultimate success at the end. The stages of forming a team include forming, storming, norming and performing. These four stages help in the development of a team so that an organisation can continue to work in an effective manner and ensure that success is obtained. According to Forsyth (2018), the teamwork of the people requires being done in a manner so that ethical policies are respected and the team develop a sense of mutual respect for one another. However, criticism has been made about this model stating that the team bonding by the application of this model takes time. Thus, the application of a different teamwork model can be applied that can help employees to identify the job roles that best suit their skills. According to Sherif (2015), the application of Belbins nine-team role model can help employees develop skill sets that are based specialisation of their work. Every employee can be provided with the task that suits their personal skills and which can be used to contribute to the development of an organisation. Thus, it can be said that the application of Belbin's model is effective than Tuckman's model. As stated by Ovsiannikov (2014) teamwork can help organisations to maintain effective productivity and thereby can help in reaching the targets set by the company. Hence, it can be said that in the case of Coles, the working in a team requires full cooperation and trust of each member. The loyalty of the team members towards a team and an organisation help it to ensure that effective team performance can be maintained. Thus, it can be said that working as a team can lead Coles to success only if the team is guided properly and collaboration is maintained. Focusing on areas of management Organisational strategies: The strategies of Coles include certain planning that is necessary for the success of the business. The strategies include an analysis of the external and the internal factors that may cause hindrance in the progress of an organisation. As stated by Tucker (2017) organisational strategies need to focus on the planning of the organisation and the manner in which it can be implemented in its success. The planning need to be undertaken to keep in mind the risk factors that may be faced by the organisations. Hence, it can be said that organisational strategies are important as it helps an organisation to define the area where it wants to be in the future. In other words, it can help Coles in the future development in the retail market sector Organisational structure: This is considered as one of the most important frameworks of an organisation. The organisational structure includes the manner in which every employee and employer needs to report and monitor one another so that no communication exists. Usually, the hierarchical organisational structure is followed by most organisations and it is important that the hierarchy be maintained so that organisational development takes place (Abdolmanafi, Soroush and Mohamadi 2015). The organisational structure of Coles helps in the development of the strategies as the ideas can be obtained from the employees either directly or indirectly. The employers of every department need to ensure that they priority of the works on an everyday basis so that strategies can be formed based on the work performed. Working as a team can help employees understand the role they need to play in the organisation and the people they need to report. Organisational culture: Organisational culture refers to the values and beliefs that are set in an organisation. The manner in which these values are created shed light on the fact that organisational culture is one of the most important factors that govern a company. The culture provides an identity to the type of work done by an organisation like Coles and the value it represents in the business. As stated by Engle et al. (2017) every organisation needs to maintain a culture that balances work and relaxation aspects of the employees. Every employee needs to be given the proper freedom to work and maintain factors that are necessary for gaining refreshment. However, the freedom needs to be provided keeping in mind the ethical policies and organisational procedures. Sustainable practise adopted in organisations Sustainable practises in an organisation are an indication of the factors that are used to ensure the organisations maintain a business that protects the environment. In the modern days, sustainability of a business is an important aspect as it helps in maintaining the environment from any type of harm. The factors that are necessary for the conservation of an environment are taken into consideration and it is necessary that the sustainability of the business is developed by identifying the factors that cause harm to the environment (Halinen and Jokela 2016). The conservation of the natural resources is important for the protection of natural resources for Coles. It is necessary that Coles make a vow of maintaining sustainability in the environment by following the rules and regulations that direct sustainability. This includes ensuring that the organisation use more innovative approaches to continue its working. Crane and Matten (2016) stated that the sustainability of an organisation could be determined by the manner in which it involves itself in the CSR activities. The CSR activities can help Coles to maintain a proper balance in the environment and spread the importance of sustainability in the society. Thus, it can be said that the case study research of Robert K Yin is an excellent example of the manner in which sustainability can be maintained. In this research, it is stated that the sustainability of an organisation can help in the development of an environment. One of the external threats that need to be accessed by Coles is the threat to the environment. The society in which Coles works contributes to the protection of the environment and thereby any type of constraints found can result in the reduction of the popularity of the organisations. According to Dierksmeier et al. (2016), the manner in which the environment is protected signifies the popularity of an organisation. Thus, it can be concluded that the management perspectives that are involved in the organisations need to focus on its sustainability. Managers of an organisation need to understand the role environment plays in the success of a business and accordingly make plans for the success of the company. Reference Abdolmanafi, S., Soroush, H. and Mohamadi, M., 2015. A Study on the Relationship between the Roles Played by Managers in Administrative System with Organizational Effectiveness.Asian Journal of Research in Business Economics and Management,5(2), pp.215-226. Carley, M. and Christie, I., 2017.Managing sustainable development. Routledge. Charles Jr, O.H., Schmidheiny, S. and Watts, P., 2017.Walking the talk: The business case for sustainable development. Routledge. Coles.com.au. 2018.Coles Supermarkets. [online] Available at: https://www.coles.com.au/ [Accessed 30 Mar. 2018]. Crane, A. and Matten, D., 2016.Business ethics: Managing corporate citizenship and sustainability in the age of globalization. Oxford University Press. 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